Understanding your clients and the needs of their customers. Our guest speakers talk about their work at Sapient Razorfish.


Guest Speakers:

John Gauthier, Designer at Sapient Razorfish - Sheridan College graduate

Tina Truong, Developer at Razorfish - Bitmaker graduate (9 week boot camp)

Kristen Nakamura, Developer at Razorfish - Humber Collage graduate

Aaron Aylward, Designer at Razorfish -  Sheridan College graduate

_________________________________________________________________________________ 

The projects at Sapient Razorfish vary across the market. Our speakers describe them as interesting and fun to work on. There is a lot of teamwork and collaboration with the client to make every project a success.

Fiat Chryslar Jeep needed a uniformed look on the web. Sapient designed a new system management that resulted in creating an effective and consistent UX/Visual Design website template for all 3 brands. Now the sites look consistent and updating content is quick and easy.

In collaboration with Kids Help Phone, workshops and user testing - Transformed the Kids Help Phone's current website to be more responsive. Putting kids in control and removing barriers. Created a more natural platform they were already used to. Ensured privacy. Reminded kids that they are not along. Others like you are going through this.

Redefined retirement for Manulife’s customers. Needed to stop customers from removing money out of Manulife and giving it to investors to re-invest. See retirement in a different light. Set strategies for what adventures customers can have and do in their retirement years. The 2 week campaign launch drew 30,000 new members.

Creating a uniquely Canadian website and mobile app. for their largest client Walmart. Second biggest website in Canada. Best in customer experience app. The mobile app. now accounts for 35% of their on line business. Their direct competition is Amazon. Walmart is meeting the competition with increasing mobile orders and on line grocery orders. Making shopping very convenient with “Stop & Go”, “Shop & Go” and Grab & Go”. Walmart Canada is differentiating itself from Amazon by producing Canadian made, Canadian specific ads i.e. the “freshionado tips”. This humorous ad shows a food picker having an intimate moment (with the pepper and customer) when choosing the perfect pepper for the customer.

“Faces of/2016 Pride”. An Experiential art installation for Pride Month. Show your support by uploading your photo in real time and have it projected eight-stores high on the side of a building. Your image is displayed in morphing rainbow colours representing the LGBTQ Pride flag.

Nuit Blanche the all night Art Festival. The installation was an interactive wall where you can see an image of yourself transformed into a different animal in real time.

Celebrating “Canada Basketball 150 Year Anniversary”. Celebrities poking fun at being a typically polite Canadian. The humorous ad shows a Canadian player stealing a ball from the opponent and apologizing politely. #SoSorry.

________________________________________________________________________________

The culture at Sapient Razorfish is diverse. They support Pride, Movember and the Cedar Row Farm Sanctuary. There’s internal and external socials and game nights.

There is a Women’s Leadership Network. Dealing with topics such as:
-       • women in the work place
-       • gender bias
-       • coming back after maternity
-       • working moms

All the speakers had some advise to help us succeed in the program. Like keep your files clean and orderly. Make good use of hierarchy. Ask for help. Learn Sketch and be prepared to work in an Agile environment. Keep learning. A good resource is Linda.com. Vary your portfolio (more than one style) but focus on what you do best. Show your thinking processes behind your designs.

Sapient Razorfish sounds like a fun place to work. Thanks to the guests for sharing your experiences and helpful advice.

From left to right. Tina Truong, Aaron Aylward, John Gauthier and Kristen Nakamura,

Contact information:

John Gauthier
john-gauthier.ca
@gautjohn

Aaron Aylward
aaronaylward.com
@aylwarddesign

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